Setting the path for

BELA SALON

What we do:

Social Media
Monthly Content Creation
Paid Meta Ads
Brand Shoot

Bela Salon, a cozy and welcoming space where hair dreams come to life, was founded in 2020. The owner had already built a strong team and a loyal client base, primarily through their personal social media presence. However, as the business grew, they wanted to shift the focus from their personal brand to the Bela Salon brand. With a brand-new Instagram account starting at under 150 followers and a new service to introduce they needed a marketing strategy that could match their ambitions.

Juggling a packed schedule, the owner didn’t have the time or bandwidth to give marketing the attention it needed to continue scaling the business. That’s where we stepped in to help bridge the gap and bring their vision to life.

THE PROBLEM

Needless to say, Bela Salon and our team clicked immediately. When we came on board, we had three clear goals: elevate their image to match the amazing service they provide, help introduce their new (and seriously exciting!) services to the area, and share their love for creating a welcoming, beautiful space.

We started with a brand shoot, where our creative director and photographer captured stunning visuals that reflect what it’s like to step into Bela Salon. Launching everything in December—a super competitive time online—we put our heads together to develop two targeted Meta ad campaigns and a strong engagement strategy to get Bela in front of their local audience and drive results.

Our editors and social media managers focused on creating content that not only told the Bela story but also highlighted why “it’s more than just hair.” By showcasing their expertise, values, and unmatched hospitality, we helped Bela Salon connect with their audience in a way that felt genuine and memorable